Monday 3 March 2014

"Dammit, my maid will ask for a break": Peruvian Cumbia and Twitter Racism


Yesterday, a popular cumbia singer – Edita Guerrero – died of brain aneurysm, only 31 years old. She was the lead singer in the group Corazon Serrano (“Highland Heart”), a group that she founded with her siblings and that became famous through their romantic lyrics and catchy dance rhythms of “cumbia andina”.

Video of one of their most popular songs: 

The genre Cumbia Andina is a fusion of cumbia from the Caribbean coast of Colombia and the huayno rhythm from the Andean highlands, and it has become increasingly popular in Peru in the first decade of this century. With a huge numbers of groups all over the country, you can hear this music almost anywhere you go in Peru; on the buses and taxis, in the shops, in people’s homes, at parties and in "video pubs". It's the music of “the people”; i.e. the majority of people in Peru.

Not everyone is fond of this music, however, and some people, especially the middle classes in the capital Lima, do their best to distance themselves from it, as they also make sure to make a distance between themselves and everything associated with the working class or the precariat, like the domestic servants working in their houses, or the drivers of buses and taxis and market vendors.

In Peru, the despise and discrimination against the ”popular culture” of “the lower classes” is permeated with racism. Classism and racism are often inseparable; their articulations are identical.

After the death of Edita Guerrero, several despicable utterances against her fans appeared on Twitter and Facebook. These utterances were soon denounced as being racist. However, in more homogenous societies, like Norway, they might be interpreted as more “snobbish” or referring to issues of taste and what in Norwegian would be called “harry” (bad taste, tacky, vulgar, “hillbilly”).

A few examples:



“Edita Guerrero from Corazon Serrano is dead. Dammit, my maid/housekeeper will ask for a break.”

“Those who listens to Corazon Serrano are poor and live in the hills”

 “Today there are too many cholos, serranos and poor who have Twitter”

“Will the rest of the week be all about Corazon serrano? Because of these groups all of Latin America see us as an indigenous country.”

“Corazon Serrano pronounce themselves about the death of Edita Guerrero! HAHAHA pronounce? In what, in quechua hahaha”

“All of those emerging cholos who listened to Edita Guerrero in Corazon Serrano should go home to their land, to continue their poor life there”


In Peru, there is sadly still a lot of racism against the indigenous quechua-speaking population of the highlands (and also against the natives of the the Amazon). The highlanders have been migrating to Lima and other coastal cities in increasing numbers since the 1960s, to work in whatever blue-collar jobs available or making a living in the informal economy as itinerant vendors, household employees and drivers. As they have been taking the highland cultural traditions and customs to the coast – and as these cultural expressions have been constantly changing, fusioning, remade, recreated – they have also been associated with the poor migrants and the working class.

Luckily, these racist utterances have been met with a lot of criticism and disgust. The former Women’s Minister Ana Jara wrote in her personal Twitter that “these racist commentaries are inacceptable” and that “En el Perú, el que no tiene de Inga tiene de Mandinga!”, meaning that those who have not indigenous/Inca ancestry, have African ancestry (from the African slaves on the coast). In other words, that Peru is a cultural melting pot, and that everyone should respect each other.

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